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Presentations by Vernon A. Gresham, CFE "Perceptions & Preparedness" Very popular presentation dealing with the ins and outs of the festival industry, how to keep little items from becoming inflated to large problems, both real and perceived. Can range from a 90 minute session to a full day workshop."Safety & Security in a Changing World" Also very popular, an enlightening look at where we are leaving "holes in the fence" concerning safety and security issues. Discussed are policies that are surfacing in the world of event and tourism security. Can be presented in 75 to 90 minutes, or presented as an event level (staff/volunteer) workshop."Mission Possible: Taking Your Event to the Next Level" Why do many events grow to a certain point, then stagnate? Discussion on how to move your event "off the hump" and on to greater success. Challenges of event growth during transitional periods is covered as well. 60- 90 minutes."Risk Management, Insurance, & Liability" General event risk management issues, insurance and liability issues in special circumstances, as well as how our insurance and liability issues have changed since September 11. 60 to 90 minutes. "Entertainment 101" General (core) session on determining your needs, selecting, and presenting entertainment. Discussion touches on nation, regional, and local musical entertainment, Variety performers, both stage and street performers, as well as theatrical and dance troupes. 60 to 90 minute presentation."National Entertainment" Discussion on making the decision to present national entertainment, acquiring, negotiating and executing the contract, as well as rider issues and advancement of the date. Includes brief dialogue on national "family" touring shows, etc. 60 to 90 minutes."Getting the Most From Your Entertainers" Deals with presentation issues, block booking, empowering the entertainer as a positive customer influence, as well as ways to "think on the next level" with regard to negotiating, funding, and meeting artist riders. 60 to 90 minute presentation."Entertainment Contracting" Deals specifically with rider negotiations, and the contracting process, including pitfalls to watch for, hidden costs, and similar issues. 60 to 90 minutes."Porta-Potties 101" Don’t Laugh…portable toilets are one of the most important items at most events. If patrons go home early because of your facilities, you lose ground in multiple revenue streams. Yes, we have fun with this tastefully presented lecture, but all will walk away with new ideas. Up to 60 minute presentation."Trends in Technology" Discussed are general technology considerations, as well as evaluating how technology is influencing event patron’s lifestyle experience, as well as reducing event producer’s costs. Points of discussion include community acceptance, the cost vs. the value, and the existence, or lack, of a de facto standard. Specific technology discussed includes: ticketing, monetary transactions, safety and security, sales and marketing, and, logistics. 60 to 90 minute presentation. |
